b'And FinallyThe Scottish dairy sector is in a unique place.countries dont have and cant produce. And other We produce high-quality milk that is turnedthan cheese, we dont yet have other products into products enjoyed by consumers at homeavailable to export. This must change.and around the world. This must continue, Finding a way to take this proposition out to the and the financial benefits must be realised world will lead to significant Scottish brand by all involved. awareness, sales growth and improved profitability, helping the Scottish dairy sector rise to the top.We are at a crossroads where brave decisions willIf the industry believes in the need for changeneed to be taken regarding future directions. Inthen we must confront this opportunity head on, Scotland we can produce some of the best qualitybecome proactive and take that leap to achievemilk and subsequent constituents in a sustainable way with world-leading environmental qualities, withthe opportunity, deliver our sustainable growth a great combination of skills, husbandry, craft andambition and tackle the climate change challengemodern technology. We have the milk that otherin a proactive way.This document was developed by the Scottish Dairy Growth Board Strategy Steering Group with input and insight provided by many. We are grateful for your help and contributions.WHO HAVE WE TALKED TO?CONSULTED EXPERTS STEERING GROUPScotland Food & Drink Scottish Environment ProtectionScottish Agricultural Organisation Scottish Government Agency SocietyHighlands & Islands Enterprise Scotland Food & Drink Scottish Dairy Growth BoardScottish Enterprise Tesco National Farmers Union ScotlandScottish Development International Interface Scottish Development InternationalGrahams The Family Dairy Bank of Scotland LactalisMuller Skills Development Scotland Agriculture and Horticulture Arla LANTRA Development BoardLactalis Scotlands Rural CollegeAgriculture and HorticultureOpportunity North EastDevelopment Board Agriculture and Horticulture Scottish Farmers Development BoardFirst Milk Brakes ScotlandScotlands Rural College Thanks to those who have givenNational Farmers Union Scotland us their permission to use their Farm Advisory Service including Scottish Agricultural Organisationimages in this document.SAC Consulting and RicardoSociety20'